Hi,
there!
Shakthi
Devi R
I'm
Crafting Visual Narratives; 'A Decade of Design Passion and Expertise'
🎨 Creative Specialist | 🖋️ Print & Branding Expert | 💻 UI & Digital Design Enthusiast
About me
I take great pleasure in my work and love what I do!
Choose a job you love, and you will never have to work a day in your life.
- Confucius
I've been in love with colors, shapes, and letters for over a decade. Design, for me, transcends aesthetics; it's a profound language that resonates with the very essence of a brand. Every curve, every hue, and every concept should be a symphony that reaches out to the audience's heart and stirs their deepest emotions.
My journey through the creative realm has been a rich tapestry woven with threads of color, typography, and pixel-perfect precision. It's a journey of giving life to ideas and visions through the canvas of design.
My background is as diverse as the colors in the spectrum. I've thrived in both corporate and agency environments, refining my skills in design and marketing strategies. This journey, spanning a decade, has bestowed upon me the privilege of collaborating with clients from an array of industries, allowing me to curate a rich portfolio of creative projects that tell unique stories.
If, like me, you're passionate about the power of design-driven storytelling, then it's time for us to collaborate. By hiring me, you're opening the door to a visual journey that will make your brand not just memorable but truly unforgettable. Let's embark on this creative odyssey together.
My Hobbies.....
What I can Do
Software Skills & Other Professional Expertise
Adobe Photoshop
85%
Adobe Illustrator
85%
Adobe Indesign
80%
Adobe Premiere Pro
80%
Adobe AfterEffects
80%
Figma
70%
CorelDRAW
85%
Exceptional collaborative & interpersonal skills
Dynamic team player with well developed communication
Highly skilled in client relations
and negotiations
Talented at maintaining “win-win” partnerships
Passionate & inventive creator of innovative marketing
campaigns
Accustomed to performing in deadline-driven environments
Timeline
Don’t aim for success if you want it; just do what you love and believe in, and it will come naturally.
- David Frost
What I have been up to…..
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A 2-year comprehensive, industry-relevant program specially designed to enhance the career in management
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It covers all concepts required to successfully run a business - Marketing, Finance, Sales, Operations, Business Communications, HR and Strategy
Top Subjects Learning:
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Business Growth Strategies
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Leadership
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Strategic Thinking & Planning Abilities
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Integrated Business Strategy Formulation
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Design Thinking
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Change Management
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Financing Strategies
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International Business
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Developing High Performing Organisations
2021 - 2023
Post Graduate Diploma in Management (Online)
Great Lakes Institute of Management
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Leverage extensive graphic design expertise to create visually striking and effective marketing collateral, from digital assets to print materials, ensuring a seamless brand experience across all touchpoints.
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Collaborate with marketing team to conceptualize and execute branding campaigns both digital and print, delivering designs that resonate with target audiences and support business objectives.
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Work closely with cross-functional teams (content, product), agencies, and vendors to manage design projects, timelines, and budgets effectively while delivering high-impact creative solutions.
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Ensure all brand assests and design materials align with brand guidelines and standards, maintaining a high level of visual excellence in all external and internal communications.
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Oversee the design team, mentor, providing guidance, feedback, and support to foster their professional growth and enhance design capabilities.
2020 - Present
Assistant Manager - Brand Communications (Design)
TVS Credit Services Limited,
Chennai
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As a Visualiser, with the company boasting a large portfolio of both online and offline medium, I was designing across both advertising platforms using their various house styles, added my creative flair to meet client's business goals and win pitches for new business, both long and short term deals.
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Collaborated with Art Director to storyboard, mood board, and participated in regular brainstorming sessions with copywriters, senior designers and successfully translated subject matter into a concrete visual design across various projects
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Managed & mentored more junior members/interns within the team and the collaboration helped me to enhance the team management skill
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Continued to learn new visual approaches, project management and emerging software
2018 - 2020
Sr. Creative Visualizer
Circuit 9 Communications Pvt. Ltd., Bengaluru
2015 - 2016
Professional Diploma in Video & Sound Editing, Visual Effects
iThink Studios, Chennai
Learned how to build a new dimension to reality through digital sound and special effects in which the imagination and creativity have no bounds.
Softwares Learned:
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Adobe Premiere Pro
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Adobe After Effects
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Adobe Audition
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As an in-house graphic designer, my goal was to support and inspire marketing team with smart and strategic designs that improve the value-perception of the organisation or brand
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Reported to Creative Head, worked closely with various internal stakeholders at all levels of seniority to clarify communication objectives, deadlines and designed a wide range of internal communication materials, external marketing/business development collaterals, digital marketing (website, email, social media) assets in-line with brand guidelines
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Worked in collaboration with copywriters, illustrators, photographers, motion graphics artists, video editors, web developers and marketing specialists
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Continued to learn new concepts, emerging technologies and design processes
2014 - 2018
Sr. Graphic Designer
Murugappa Group, Chennai
2013 - 2014
Associate Graphic Designer
Ad2pro Media Solutions Pvt. Ltd., Chennai
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As a Junior team member, I was a part of a creative production team that is responsible for designing high-quality print and online ads for global companies
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Worked under the guidance of team leader and senior graphics designer and produced designs for customers based on the specified layout, copy and instructions within established deadlines
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Continued to learn new concepts and skills
Gained the knowledge and skills to:
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Strategically apply visual communication design concepts and techniques
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Demonstrate competency and creative ability operating design software
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Produce creative design solutions for specific
cultural, and technical contexts
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Substantiate design outcomes with research and rationale
2010 - 2013
B.Sc, Visual Communication
SRM University, Chennai
The Heart & Soul
My Volunteering Activities....
Volunteer at Chennai Food Bank
Networked with like-minded people and distributing foodgrains to underprivileged communities, old age homes, orphanages and people affected due to natural calamities & pandemics
Raising awareness in the neighbour-hood communities, collecting non-perishable food and raising cash donations to experience them the joy of giving
Volunteer at 'Paani'
Spreading awareness on clean drinking water or save water in nearby underprivileged schools, areas & communities
Conducting audits on already installed RO plants in schools for the underprivileged children
Inviting institutions to become donation partners and support in reaching the needy for clean drinking water